Answer
$$ r^2= \frac{2z}{3 \sin2\theta} .$$
Work Step by Step
Since
$$ x=r\cos \theta,\quad y=r\cos \theta, \quad z=z,$$
then $ z=3xy $ takes the form
$$ z=3r^2\cos \theta \sin\theta \Longrightarrow r^2=\frac{z}{3\cos \theta \sin\theta}=\frac{2z}{3 \sin2\theta} .$$