Genre
Non-fiction
Setting and Context
New York in the 2000s and 2010s.
Narrator and Point of View
The narrator is Wiedeman, who wrote the text about Adam Neumann.
Tone and Mood
The tone of the text is informative and revealing.
Protagonist and Antagonist
Adam is arguably the protagonist and the antagonist.
Major Conflict
The major conflict is Adam's attempt to make a success of WeWork.
Climax
The climax of this text is the eventual crash of WeWork.
Foreshadowing
The title of the text foreshadows the fact that Adam would lose his fortune.
Understatement
Adam understated his own shortcomings, relying on over-confidence.
Allusions
The "coffeehouses of the Enlightenment" are alluded to in the text. Wiedeman often writes about modern innovations in comparison to historical innovations.
Imagery
Imagery is used to describe the different styles of offices over modern history.
Paradox
Neumann is showed to have a morality-based business plan, promising to focus on a sense of community. However, in practice, he was shown to be ruthless and cunning.
Parallelism
Neumann's tactics and working style are paralleled with his counterparts. He is described as being a visionary and a dreamer, rather than pragmatic and systematic.
Metonymy and Synecdoche
N/A
Personification
N/A