Billion Dollar Loser is about one of the most striking business sagas in recent American history. It tells the story of Adam Neumann and the details about his starting of the company WeWork, which became a billion-dollar freelance company. The idea behind the company is to provide a start, an open workspace for those with business ideas allowing them to communicate and collaborate.
A story about remarkable success provides an inside view of the company’s workings from a compilation of numerous interviews. It provides an insight into its CEO’s mind, life and relationships with the investors and workers. Not to be ignored is the important aspect of it, which is the idea of the American dream, of making it big in America, which the immigrant CEO Neumann succeeded in. The book shows the rise, but also the downfall of a controversial business model in an indirect manner.
