New York
Weideman uses imagery to describe the weather and fresh air in New York, describing it as a welcome relief from the stuffy offices of WeWork: "It was snowing in New York, but it was a great relief to get some fresh air, away from the perpetual construction zone that was their lives." Overall, this imagery emphasizes the stressful atmosphere at WeWork.
The history of offices
Wiedeman comments on how the layout of offices have changed through history, using imagery to describe the changes and to paint a picture of what it might have looked like. He writes that "every generation remakes the office to suit its needs." He then tells us about changes made during the Industrial Revolution, leading to the first open-plan offices, and that later changes included "brighter lighting and more humanity."
Silicon Valley
When describing Silicon Valley, Wiedeman uses imagery to paint a picture of the culture and atmosphere. For example, he describes how "Silicon Valley start-ups set about knocking down walls and recruiting laptop-enabled workers with beanbag chairs and foosball tables." Overall, this description suggests Silicon Valley offices are care-free and laid-back in nature.