Neumann's driving instructor
Neumann's driving instructor once said that he would either end up in jail or become a millionaire. Ironically, his seemingly outlandish statement became true, as Neumann became a billionaire.
Orenstein's sarcasm
Orenstein remembers a conversation he had with Adam, in which he was asked what would happen if his girlfriend was unhappy with the time he was putting into WeWork. Orenstein ironically told Adam that he would break up with his girlfriend if it came down to it, but Adam took him seriously.
Irony of employees
Adam's employees at first thought they had a good deal working at the company. However, Adam worked his staff hard, with very long hours. For example, Lisa Skye was "working herself to the bone," according to Weideman.
Co-working spaces
Ironically, Adam Neumann asserts himself as a pioneer and visionary. However, Wiedeman makes it clear that the idea of a co-working space had been invented before.
Ulterior motives
Adam Neumann presented himself as a moral businessman, concerned with overthrowing the "rat-race," self-centered culture of the early 2000s. However, he ironically had some underlying motives. For example, he once admitted that he purposefully hired hopeful graduates because he didn't have to pay them as much money.
Nightclub workspaces
Ironically, one co-working space Miguel visited reminded him of a night club. This is ironic as it is essentially the opposite of a suitable workplace.