The irony of Casey’s boss
One critical factor for the growth of any business is motivating employees to exploit their potential. Ironically, Casey's boss is a hard-to-please individual who does not appreciate her hardworking employees. Casey puts all her energy into the digital marketing campaign program, and the results are outstanding. Instead of her boss appreciating her, she only focuses on expanding her business, which makes Casey feel unappreciated.
The paradox of helping respected non-commercial writers
Celeste is a paradoxical character because her main objective of including writers in her business is to generate profits. Ironically, Celeste encourages Casey to tell women that her digital campaign will give them extra cash to boost their writing careers. Still, on the contrary, Celeste wants to make more sales to these classy innocent women who want to be trendy in their dressing styles.
The irony of Susan
The author depicts Susan as a smart woman who makes individual decisions to stick to her writing career. Ironically, Susan is the thinker in everything she does, but the person who acts on her thinking is Casey. Consequently, Susan is making a serious mistake that compromises her intelligence. According to the author, Susan is capable of executing her strategies, but instead, she delegates her actions to be executed by Susan, who is prone to changing careers.
