Essay Questions

Does the power of social media emerge as one of the main themes in the novel A Lady's Guide to Selling Out by Sally Franson?

The novel is set in the advent of social media advertising, and the author explores the various platforms Casey uses to advertise her assigned brand. Casey is initially a literature graduate, but she lands a job where the business wants her to endorse its brand to writers. At first, Casey thinks this will be a very difficult assignment because she does not have a business background. However, Casey uses her social media platforms, such as Instagram and Twitter, to get a huge following, making her work easier. Many authors sign in with Casey's social platforms, and she manages to market the brand easily. Therefore, the power of social media in marketing is one of the key themes discussed by the author.

What makes Susan a unique character in the novel?

The author depicts Susan as a principled character focused on her career despite the contemporary pressure to jump from one job to another. Initially, Casey's dream was to be an accomplished author and win several awards in the industry. Still, when she got an opportunity to do advertisement campaigns, she abandoned her dream to explore new opportunities. However, Susan refused any temptation and remained true to her ambitions and dreams. Therefore, Susan is a unique character because she decides to be an author despite the pressures to change careers.

How does Casey use her newfound opportunities to help her fellow writers?

Casey is a generous and concerned character who wants to help her fellow writers to be financially stable. Case understands that writing and publishing books is an expensive venture, and she mobilizes authors to join her in mobilizing funds. In her social media campaigns, Casey encourages many authors to sign up to get access to funds to help them attain their writing goals. Therefore, Susan's decision to change careers is in good faith because she wants to carry her fellow writers to greater success.