Casey Pendergast
Casey is the story's protagonist, and the author depicts her as a confident woman ready to take up new roles to explore her potential. Initially, Casey thought that her career would be writing literature books, but later, she joined the business world when she was given a chance to work with a boutique in Minneapolis. Casey's main role was advertising the business' brand to her fellow writers.
Casey used social media platforms such as Twitter and Instagram to market the business, and at last, many authors signed up on her platforms. Towards the end, Casey realized that nothing is impossible in the business world as long as an individual is smart, hardworking, and determined. The reader learns that Casey became very successful, rich, and famous because she traveled all over doing marketing.
Susan
Susan is Casey's best friend, and she is an experienced author. Unlike Casey, Susan decided not to change professions and settled on writing. Sometimes, Casey could say that Susan was living her dream because she was also passionate about writing. However, Susan appreciates the role of Casey in her life because she influences her to mobiles funds, which she uses in publishing her literature work.
Celeste
Celeste owns the company, and Casey works as a digital marketer. The author depicts Celeste as a hardworking person focused on excelling in life no matter what circumstance. Casey is doing her level best to sell the company to the corporate world, giving Celeste the energy she needs to expand her venture into new markets.
Casey's boss is a hard-to-please individual who assigns her difficult assignments. Whenever Casey brings out outstanding results from her marketing campaign, her boss remains silent, and she does not bother to give a congratulatory message. Casey's assigned tasks are competitive because many corporations fight for the same up-market cachet.
