Genre
Corporate strategy guide book
Setting and Context
Written in the context of corporate companies.
Narrator and Point of View
First-person narrative
Tone and Mood
Enlightening, enthusiastic, informative, insightful
Protagonist and Antagonist
The central character is Jim Collins.
Major Conflict
The major conflict is that most companies never achieve greatness because they do not exploit their full potential. Therefore, such companies remain relatively good instead of becoming something greater.
Climax
The climax comes when greatness in companies is achieved through discipline, focused leadership and creativity.
Foreshadowing
Failure of companies to rise to higher ranks of success is foreshadowed by the feeling of comfort at certain levels of success.
Understatement
The ability of lower-ranking employees to steer a company to greatness is understated.
Allusions
The book alludes to the significance of quality leadership, discipline, creativity and focuses on achieving corporate greatness.
Imagery
The imagery of Fannie Mae Company paints a picture of what is needed for a company to move from good to greatness.
Paradox
The main paradox is that good is the enemy of greatness. The statement is paradoxical because greatness cannot be achieved without goodness.
Parallelism
N/A
Metonymy and Synecdoche
Disrupters are used as a metonymy for catalysts that speed up the company's success.
Personification
N/A
