The irony of good and greatness
The dramatic paradox in the book is that 'good' is the biggest enemy of 'greatness'. The author puts this argument into perspective when arguing that 'good' makes a company comfortable and risk-averse. Therefore, the company can only remain good for the rest of its life because the owners are comfortable and fear making risky decisions that can easily uplift the company to greatness.
The paradox of disrupters
The paradox of disrupters is that they are a vital component that moves a company from good to greatness. Disrupters are a group of radical employees in their decisions because most of the time, they go out of the ordinary and can land the company into trouble. Ironically, the same disrupters are the ones who are courageous to do extraordinary things that uplift the company and make it stand tall in the industry.
The irony of risky business decisions
The success of a corporate to greatness is reliant on risky decisions. According to the author, any business that fears making risky decisions can remain stagnant for many years, and it might not exploit its potential in business. Ironically, the same risky decisions without proper evaluations and examination can result in losses and even closure.
The satire of lower-ranking employees
In most cases, business owners think that the company's success rests in the hands of the executive and other high ranking employees. Satirically, the reverse is true because the significant people in the company are the lower-ranking employees. The role of the executive is making decisions, but execution which is the most important, is done by the lower-ranking employees. Therefore, the success of any business squarely lies in the hands of the lower-ranking employees.
