Sanders' Views on the Media
Sanders frequently complains in the book that the media are biased towards the conglomerate that owns them, and that journalists are effectively bought and paid for by their owners and bosses. He blames the way in which the media have mis-covered him and his proteges upon this viewpoint. This is ironic because it is unlikely that any journalist is going to write or report favorably about a public figure who has insinuated that they are not independent and that they are effectively "owned" by their employer.
Trumpian Crowd Counting
Sanders does not hide his dislike of President Trump, but has several traits in common with him. One of these commonalities is a tendency to count the number of attendees and supporters at rallies and then to exaggerate the number to the media. This similarity is ironic because it is one of the things that Sanders berated the President for publicly.
Trumpian Views of the Media
Another irony in Sanders' book is the Trumpian view he has of the media. The President has complained of journalists and reporters who do not report the news as it is, but as their owners tell them it is, and Sanders shares this viewpoint, often extrapolating individual complaints about specific conglomerates that he feels do not give his campaign a fair description.
Dislike of Rich People and Big Business
Sanders is very vocal about his dislike of both rich people and big businesses. This is very ironic because the majority of his platforms involve free services for the bulk of the American people, for example, free Medicare and free public university education. This is ironic because in order for this to be implemented, Sanders' plan would rely on the rich, whom he hates, and big business, for which he has nothing but disdain, to fund it. Despite his dislike of both groups, his plans would not be able to succeed without them.
"2020 is two years away"
Sanders claims that the book has nothing to do with his intentions, or otherwise, of running for President again in 2020. However, the book is so much like a manifesto, and lays out his policies and platforms in such a text book style of writing, that it is impossible to view it as anything other than an early announcement of his intentions to run again.