Answer
Initial Amount: 100
Decay Factor: $\frac{2}{3}$
Work Step by Step
To find the initial amount, plug 0 in for x:
g(x) = 100($\frac{2}{3}$)$^{x}$
g(0) = 100($\frac{2}{3}$)$^{0}$
g(0) = 100(1)
g(0) = 100
$\frac{2}{3}$ is the decay factor because this is the value that is attached to the "x" exponent. In other words, this is the value that will determine by how much x decays.