Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 1 - Marketing: Creating Customer Value and Engagement - Discussion Questions - Page 32: 1-5

Answer

For some businesses it is much more effective to target a select few of custoemrs depending on the type of product they are providing. For example a company might target only the top one percent of people in terms of wealth so that they can gain a lot of profit from selling products to rich people. In this way the company can target few people more effectively to gain a lot of profits.

Work Step by Step

See the above.
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