Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 1 - Marketing: Creating Customer Value and Engagement - Critical Thinking Exercises - Page 33: 1-7

Answer

Small local businesses have a hard time to afford money for marketing when they don't make a huge amount of profit. This means that they have to rely on really cheap methods of marketing or hope that people find out about their businesses without marketing. A cheap way of marketing for small local businesses is to make posters and flyers to advertise the business, which can be a very effective way to market.

Work Step by Step

See the above.
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