Shamela Andrews
The servant-maid Shamela is not the virtuous Pamela; rather, she is wily and manipulative, using her beauty and allure to seduce the Parson and the Squire, the latter of whom she manages to marry. She is petulant and childish, and treats others poorly even when they give her what she wants.
Henrietta Maria Honora Andrews
Shamela's mother, who was once as lascivious as her daughter (it is suggested that she is unmarried and Shamela is a product of fornication) and now encourages Shamela to be smart in her own dalliances. She encourages Shamela to marry the Squire and then to carry on as she pleases.
Mrs. Lucretia Jervis
An older woman servant who works with Shamela. She encourages Shamela to seduce the Squire.
Parson Arthur Williams
A local clergyman whose family the Squire's family supported years back. He is just as manipulative as Shamela. He enjoys having a sexual relationship with her and feels no qualms about what this means for a man of the cloth.
Squire Booby
The squire is Shamela's employer. He is portrayed as bewitched by Shamela's alluring, virginal beauty and cannot help himself from pursuing her. His desire for her blinds him to her wiles, as well as to the relationship she has with the parson.
Mrs. Jewkes
A servant who had helped Shamela with the Parson, and now with the Squire.
Parson Tickletext
A clergyman who initially is rapturous about Pamela, finding it to be a text of great moral value. He is convinced otherwise after Oliver tells him the truth.
Parson Oliver
A clergyman who discovers the truth about Pamela—Shamela—and conveys said truth to Parson Oliver. He finds the whole affair deeply disturbing due to its lasciviousness and problematic messages to gentlemen and servant-maids.
Conny Keyber
The author of the dedication of Shamela.
Fanny
The object of Keyber's dedication, a young woman of apparent beauty, grace, and skill.
John Puff
A lawyer who writes an encomiastic letter about Shamela, which is included as preface.