On August 4, 1954, a "benefit world premiere" was held for the film, with United Nations officials and "prominent members of the social and entertainment worlds" at the Rivoli Theatre in New York City,[17] with proceeds going to the American–Korean Foundation (an aid organization founded soon after the end of the Korean War and headed by Milton S. Eisenhower, brother of President Eisenhower).[18]
During its initial theatrical run, Rear Window earned $5.3 million in North American box office rentals.[19]
