Postmodernism, or, The Cultural Logic of Late Capitalism Imagery

Postmodernism, or, The Cultural Logic of Late Capitalism Imagery

The realm of architecture in postmodernism

The architecture debates that are taking place depict the sense of sight to readers. The author writes, “It is the realm of architecture; however, the modifications in aesthetic production are most dramatically visible, and that their theoretical problems have been most centrally raised and articulated."

The imagery of capitalism and modernism

Modernism is characterized by capitalism in which factors of production have been assigned to businesses and individuals to control resources. The description of modern production trends aids readers in visualizing and conceptualize the concept of capitalism. The author writes, “What happened is that aesthetic production today has become integrated into commodity production generally: the frantic economic urgency of production fresh waves of ever more novel-seeming goods at ever greater rates of turnover, now assigns an increasingly essential structural function and position to aesthetic innovation and experimentation.”

The imagery of the narrator’s feeling

The sense of touch is depicted to readers when the narrator explains his feelings. The narrator says, “I have felt, however, that I was only the light at some conception of a dominant cultural logic or hegemonic norm that genuine difference could be measured and assessed.”

Modernism in visual art

The author describes modernism as visual art that aids readers in imagining how capitalism is conceptualized. The author writes, "We will begin with one of the canonical works of high modernism in visual art. Van Gogh’s well-known painting of the peasant shoes, an example which, as you can imagine, has not been innocently or randomly chosen, I want to propose two ways of reading this painting, both of which in some fashion reconstruct the reception of the work in a two-stage or double-level process."

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