“As a professional capability, this might not be as marketable as web design, but it’s probably more fun, and at this point, I’ll take anything I can get. I only wish I has to use my new skill often. Mr. Penumbra's 24-Hour Bookstore does not operate around the clock due to an overwhelming number of customers. In fact, there are hardly any, sometimes I feel more like a night watchman than a clerk."
Jannon is underemployed, for he cannot apply his web development skills in the bookshop whose operations are predominantly manual. He takes up the job for it is the only alternative which is available. His situation is attributed to the overall macro-economic status that impacts all sectors. Nonetheless, the job is better than being absolutely unemployed.
"I have a plan: First I'll prove myself with some small successes, then ask for a budget to place some print ads, put a few signs in the window, maybe even go big with banner on the bus shelter just up the street: WAITING FOR YOUR BUS?COME WAIT WITH US! Then I'll keep the bus schedule open on my laptop so I can give customers a five-minute warning when the next one is coming. It will be brilliant."
Jannon’s marketing plan would upsurge the flow of clients into the bookshop and increase its visibility in the target location. Jannon is determined to impress Mr. Penumbra through effective marketing of the business which would guarantee increased revenue.
“The shelves were packed close together, and it felt like I was standing at the border of a forest- not a friendly California forest, either, but an old Transylvanian forest, a forest full of wolves and witches and dagger-wielding bandits all waiting just beyond moonlight’s reach. There were ladders that clung to the shelves and rolled side to side. Usually those seem charming, but here, stretching up into the gloom, they were ominous. They whispered rumours of accidents in the dark.”
Jannon’s description of the bookshop bids his dread of its ambiance. Equating the bookshop to a dreadful forest surmise that he is scared to be there. His terror alludes to the queer nature of the bookshop which would not be evident in conventional bookshops. Accordingly, the bookshop is absolutely gloomy.
