Just like Disney
In the third chapter, the writer remembers a time he visited a McDonald museum and notes how it was eerily similar to visiting Disneyland. He describes the merchandise catered especially for children and other items with the American flag on them. This image of a fast-food aimed at young children describes the spirit of the age and the appearance of a new marked to be exploited. The baby boom brought to world a new group of being with enormous power. While the children may not have had any money of their own, their parents were willing to pay for their children and to satisfy their needs.
Tomorrowland
Schlosser described the park created by Walt Disney called Tomorrowland and the way Walt Disney envisioned the future. For Walt Disney, the future will not be concentrated around heavily dense populated cities but rather around the suburbs where the men and women living there will be able to live a carefree life. The reason why Walt believed that the society will chose to live primarily in the suburbs is because it will be easier to travel from one place to another because everyone will have cars and will be able to use the highways.
Children as a new business oportunity
When Schlosser talks about children, he sees them as another group of potential buyers with power and money of their own. Even though children do not earn money, they can influence how their parents spend their money so many companies began to advertise their products directly to children knowing that their sales would increase. By explaining all this, Schlosser portrays children as being both powerful but yet susceptible of being controlled by the media. Children can influence their parents but at the same time they are influenced by what they are advertised and by what they see on the television.
Nature
The author begins the third chapter by describing the natural beauty of Colorado Springs. He first starts to describe how the area was before it was crowded with stores and restaurants and the idyllic image he creates in this chapter contrasts with the description he later gives on the city. Colorado Springs change drastically from the way it was after the appearance of the technological developments that took over the area and what were left instead were companies with natural-sounding names that only destroyed the environment and the way people used to live.
