Shovels
Although shovels can be used to uncover truths, the Hemmings family uses shovels to bury their secrets hide their past, and the true nature of their problems.
Marla
Even though she has a Black boyfriend, Marla remains blissfully unaware of the racism he experiences, despite being there to witness much of that racism. She is in denial.
CanIHelpYou?
Having the name CanIHelpYou? would suggest that the person is kind and helpful. However, CanIHelpYou? in the novel is anything but kind or helpful.
Gottfried
Gottfried is deeply prejudiced and racist, yet loves watching a German TV show. Typically, racist people don't like to interact with cultures that are different than their own. However, Gottfried is different, exemplifying the irony and strangeness of Gottfried's character.