Joseph E. Uscinski
Uscinski himself is a key character in this book, as it is his research that has informed the text. His knowledge is also informed by speaking to experts, and it is clear that he is passionate about the subject. In the preface, he explains how he created the book, and what inspired him.
Donald Trump
Uscinski refers to President Donald Trump, crediting him with fuelling conspiracy theories and promoting an attitude that might lead to belief in conspiracy theories.
Alex Jones
Uscinski mentions Alex Jones, an American radio host who is known for his support of conspiracy theories. Some of his beliefs about conspiracy theories have been controversial - for example, his argument that the Sandy Hook Elementary School mass shooting never happened.
