The Golden Circle Anonymous

One of my favorite business mantras is from Simon Sinek: "people don't buy what you do, they buy why you do it." This idea is based on what Sinek calls the "golden circle" of business. The outside of the circle is the "what," the middle is the "how," and the inside is the "why." Sinek argues that in business you must start from the inside, the "why," and work your way out. I know that to succeed I will need to master all three of these important aspects of business -- the "what," the "how," and perhaps most importantly the "why."

The Robins School of Business is exactly the right place to conquer all three levels of the golden circle: after all, without the right people behind them, companies have little chance of success, and the Robbins School consistently produces leaders across business fields. While the material resources and research opportunities at the University of Richmond are fantastic, it's the intangible resource of great minds that is the most valuable asset. Access to these great minds is the crucial "how" of any UR student venture.

I often dream up ideas for businesses and products, but run up against obstacles when I don't know the right coder to bring the website to life or the right graphic designer to get...