Devil on the Cross Lesson Plan

What reason does the footnote give for Champion Construction Company being italicized? Consider this footnote along with the opening chapter of the book and the Gicaandi player. How does this help to frame the novel, especially in terms of neocolonialism?

The footnote tells us that the original work was written in Ngũgĩ's native Gĩkũyũ language. Ngũgĩ did include certain phrases in English, French, Latin, and Swahili. In this English translation, such words are italicized to demonstrate this. The novel opens with a Gĩcaandĩ player, a traditional storyteller, lamenting the story of Warĩĩnga and reluctantly deciding to tell readers about her. That the novel was first...