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To start, Orange introduces a motif that shows up throughout American history under the heading "Indian Head." He first describes the Indian Head test pattern that was broadcast on American television from the image’s creation in 1939 until the late 1970s. The image showed an Indian Head in the center of a bull’s eye. Orange refrains from any analysis here, moving on to a listing of historical events that center on the motif of the Indian Head. This foreshadows the tone of the book and the type themes the author is going to investigate.