how did the author begin his topic?

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In Book I, the text introduces two of the basic themes of the work: what qualities are desirable in a human being and how morality can be reflected in one's behavior. Different translations offer various interpretations of some of the language from the texts, but "virtue" is a recurring quality that is revisited many times. Some translations may introduce the term chun-tzu or junzi, translating as "prince" or "gentleman" respectively. In either case, the terms refer to a person of superior moral character, not necessarily a person of nobility. Some translations present this word as "scholar".