"we like to watch" who really imprisons Truman: Christof or the audience

I think commercialism and the people that consume products and Truman, as a commodity, imprisons Truman. During his "TruTalk" interview, Christof explains that "The Truman Show" is funded by product placement and that everything on the show is for sale. Weir invokes commercials from the 1950s and 1960s, as characters like Truman's wife, Meryl and his best friend, Marlon, turn straight to the camera and showcase an item they are being paid to endorse. This reminds the viewers of The Truman Show and "The Truman Show" that Truman's entire life is actually a commercial venture; Truman himself has become a commodity under Christof's gaze. Weir's film posits the world portrayed by commercials, and their promise of that world, is false.