According to Equiano, his experience while remaining on the continent (Africa) depended on the masters and varied greatly. He was not dehumanized, and he was often treated as a peer, rather than a slave. Once on the ship, he discovers that white slaveowners are far different. He describes them as wasteful, avaricious, violent, and depraved.
Equiano also notes that Africans living near the coast were far more immoral and corrupt. He blames this on the fact that they are more closely in contact with the whites. The coastal Africans are described as unclean, their women as brazen, and special note is made on the way they disrespected their bodies with alterations.