How did the audience in the tent at the Rectangle respond to Pastor Maxwells preaching?

The people calmed down and listened. Soon they noticed a change in the people:

First they had noticed the absence of the prize fight, and gradually it began to dawn upon them that the "News" no longer printed accounts of crime with detailed descriptions, or scandals in private life. Then they noticed that the advertisements of liquor and tobacco were dropped, together with certain others of a questionable character.