Why does the movie Titanic become so popular in Kabul?

The year is 2000, and the national drought has gotten worse, and people become nomads looking for water. Aziza insists that the family "play Titanic" repeatedly. The movie is sweeping through Kabul through smuggled copies. Soon all kinds of products sold in Kabul are named after the movie. Laila speculates that everyone attached themselves to the movie because they wanted to be rescued from their current awful situations in Afghanistan.