How is King George's role in the war seen as ironic?

Shortly after the war in America started, King George sent troops to America to deal with the rebels and an MP hired mercenaries to be sent as well. The public and newspapers from England began to criticize King George for the way he chose to deal with the problem, claiming that his actions were unnecessary and unjust. They even make it seem as it was King George’s plan to start the war. All these events are iconic considering how the media hinted that King George was plotting against his own country.